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About me

I'm Sam Gooden, founder of Regacia Curls. This brand didn't start in a boardroom. It started with me, a few bowls, and a problem I was tired of living with.

My story

As a Black man, I've spent years dealing with hair loss and a scalp that just wasn't happy. Every shelf I checked told the same story: the products that worked cost too much, and the ones I could afford didn't work. So I stopped waiting on the industry and started mixing my own.

I always made more than I needed, so the extra went to friends and family going through the same thing. Before long, those batches became a monthly tradition that everybody looked forward to. That's when it clicked. If this was making a real difference for the people closest to me, why keep it to ourselves?

Why Regacia?

Long before crowns were made of gold, people wore them in the form of hair. Across ancient cultures, how you wore your hair spoke to status, heritage, and pride. It was a mark of royalty.

Somewhere along the way, curly and coily textures got labeled "untamed" or "unkempt." For years, a lot of us were taught that our natural hair was something to fix instead of something to crown.

Regacia comes from the word regal. This brand is about reclaiming that royal status, one curl at a time. Because whoever you are, wherever you come from, your hair is your crown, and even you can be royalty.

Every curl, a crown.

What I stand for

Healthy hair, ethical indulgence, and prices that respect your wallet. Every ingredient comes from certified organic farms and suppliers, then gets handcrafted into something I call beyond organic. No shortcuts, no filler, and no guessing about what you're putting on your scalp.

Our mission

We prioritize you. At Regacia Curls, disciplined craft meets intuitive care, and every curl is nourished from root to spirit.

Sam GoodenFounder, Regacia Curls